Return of the King: Ninja, a Video Game Star, Goes Back to Twitch

Return of the King: Ninja, a Video Game Star, Goes Back to Twitch


BERKELEY, Calif. — In 2010, LeBron James made “The Decision,” leaving his hometown Cleveland Cavaliers for the Miami Heat and upending the N.B.A.

Several months ago, Tom Brady shocked the N.F.L. by choosing to play for the Tampa Bay Buccaneers and leaving his longtime team, the New England Patriots, with whom he had won six Super Bowls.

And on Thursday, Tyler Blevins, a 29-year-old video game superstar known as Ninja, made a choice that set off similar reverberations in the gaming world. The Fortnite player, who became famous by livestreaming his play to millions of fans, said that he was returning to stream exclusively on Twitch, the Amazon-owned platform where he built his enormous following.

“I am excited to get back to streaming full time and connecting with my loyal fan base,” Mr. Blevins said in a statement.

To accompany the decision, he also released a short Twitter video in which he stared straight at the camera as upbeat music played. “A new chapter begins …” the video said, followed by the emoji of a bomb, animated images of Mr. Blevins and finally, the big reveal — the purple Twitch logo.

“In this next chapter, I’m going to make it a point to elevate and bring more eyes to underrepresented creators,” Mr. Blevins said. “I am looking forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact.”



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