When we propose to do business on the internet, whether it has a “foot” in the physical market or not, we need to pay attention to some details that make all the difference. For example: do you know what is best email hosting?
For some time now, we, from the
ISBrasil team, have warned about several aspects in online businesses that, if
not taken care of, can give an image of amateurism.
That is why we have already written on
this same blog about website hosting, streaming, we have already given tips on
how to make an AdWords campaign, how to set up a virtual store … Anyway,
everything that is the fundamental basis for an enterprise to start taking off.
Today is the time to talk about email hosting.
We have already produced a text on this, in which we dealt, at the time, with
the need to hire a professional e-mail service for you or your brand.
Today we’re going to explore the theme
a little more!
What is email hosting?
When approaching a topic like this,
some specific doubts may arise. So, let’s start by explaining end-to-end what
an email hosting service is.
When you start going online, it is inevitable: you will need a cheap email hosting account.
Whether to create a profile on social
networks, make an online purchase or to communicate with a family member who
has not yet logged into Facebook, an email account is essential.
As much as there is an exaggerated
notion that social networks “killed” the email service, this is a fallacy.
We even talked a little about the
subject in another post, in which we discussed the effectiveness of social
networks about email marketing.
Well, the moment you realize that you
will need an email account, move on to the second step in the process: choosing
Like everything on the internet, there
are free and paid services, it all depends on what you need at that moment.
When a user is taking their first steps over the internet, the most common is that they are attracted to large companies that provide personal email hosting, such as Gmail (Google), Yahoo !, Hotmail, etc.
There is no bureaucracy. The user
provides some personal data and registers an e-mail address of his choice,
which from then on will be accompanied by the name of the company after the “@”
([email protected], for example).
For an individual, creating an e-mail
account represents a series of new possibilities, as she now participates in a
network where she can exchange messages, receive promotions from her favourite
brands, stay on top of news through newsletters, etc.
On the other hand, what if you want to
start a business, should the process be the same?
The most accurate way to answer
whether the process is the same is to say it can be, but it shouldn’t. Keep
reading and you will understand the point!
When you create a personal email, you are not too concerned with credibility. After all, everyone uses free cheapest email hosting (Gmail, Yahoo, Hotmail, etc.), right?
However, imagine that you make a
purchase at the “Adidas” store and they send the invoice by email, with the
sender listed as “[email protected]”. Strange, isn’t it?
You may be very uncomfortable with the
situation. The credibility of the “Adidas” brand, in your eyes, is likely to
After all, it shouldn’t be that
difficult to use your domain after the “@”. It sounds like a brand
disinterest in wanting to do better.
Well, if you feel that way in a
situation like this, why wouldn’t your client feel? If you have an online store
called “Mr. John ”, for example, and distributes invoices with the address“
[email protected] ”, is surely departure many clients wary.
This is because they are expecting you
to answer them through an email address that is more like
“[email protected]”. And therein lies the secret to gaining
confidence and credibility in the market.
Especially on the internet, where
there are so many scams and scams being given every day, worrying about a
“security aesthetic” is very important.
And trust me: “atendimento @
seuproprionome.com.br” is an address with much more credit than
Going beyond credibility
Now that we’ve talked about
credibility, which is the main reason that usually makes entrepreneurs look for
professional email hosting, let’s address some other equally important issues
for those who opt-out of the basics.
Separating the chaff from the wheat
For anyone working on the internet,
productivity is a major issue. Various distractions can end an entire day at work
without much difficulty
As we said at the beginning of this
text, e-mail serves several purposes.
Whenever you make a purchase, for
example, your email will be requested and many brands will contact you there
You can also subscribe to newsletters,
chat with friends, anyway… The e-mail ends up becoming a source of
A professional email colocation hosting helps you separate work and personal life.
In other words, you will have two
accounts, one to communicate with your customers and the other that will serve
only for leisure and entertainment.
Choosing the best domains
When you choose to join the Gmail
network, for example, you do not have access to a multitude of domains that are
already being used.
Following the example we gave above,
the address “[email protected]” will perhaps not be accessible, as it is
very mutual and somebody must have previously registered it.
When you use a professional email
hosting service, a universe full of new possibilities opens up, since you can
use any word before the “@”.
If you work with hired employees, then
the need for professional email is even greater.
Imagine the headache of creating just
one account shared by everyone?
With the professional email hosting
service, you can create as many accounts as you like. For example:
Customer service @
And so on.
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