Have you ever wondered how artificial intelligence applications
could facilitate, and even improve, the digital marketing actions we carry out
day by day?
As good marketing professionals, we like to be faithful to the
digital marketing media, tools and applications that we have worked with in the
past and that have worked for us. But with the arrival of artificial
intelligence in the world of digital marketing, the revolution is about to
And there is no doubt that it is a field that is worth exploring
to venture into this new landscape that will allow us to innovate, facilitate
processes and optimize results as seen in Blue World City
Artificial intelligence can help us greatly save time and effort
in our daily tasks, while the main indicators of our campaigns are on the
rise. Who wouldn’t want this?
Similarly, artificial intelligence and digital marketing go hand
in hand, since digital marketing requires processing huge amounts of data and,
precisely, artificial intelligence helps us process and interpret this data
faster, allowing us to create digital strategies much more efficiently.
So we are in a very good time to start exploring and adopting some of the
digital marketing tools and applications that apply artificial intelligence
like the ones we will see next. Do we start
1. Content Marketing: Uberflip
According to the Content
Experience Report , personalized
recommendations increase by 60% the probability that the visitor consumes more
content than when they are presented with generic recommendations.
Uberflip is a content marketing platform that uses artificial
intelligence to personalize the content experience and speed up the sales
cycle. It allows you to better understand each potential client and
predict what kind of content and topics may interest you.
This tool provides content recommendations at the right time,
with the right format and aimed at the right audience. These
recommendations are shown right at the point where they are most likely to be
consulted by the potential customer.
It is not about offering the typical “recent articles” or
“popular articles”, but rather about recommending content that contributes to
the visitor becoming a lead or potential client by providing their contact
information and advancing the process itself of purchase decision. In this
way, the conversion will be greater.
2. Content generation: Articoolo
Generating content can become a difficult task, which takes time
and is even expensive. But with the arrival of artificial intelligence to
the subdisciplines of digital marketing, this does not have to continue that
Articoolo is an application of artificial intelligence applied to
the generation of content in which its intelligent algorithm creates unique and
quality content by simulating the way a human brain would.
But how is it possible? The process is simple: first,
you put the title you want for a blog post, for example: “Capital Smart City
Islamabad .” From the title, the application will understand the
context of the topic and will seek, in this case, the best resources for
self- improvement by extracting the feeling they put in it and their
keywords. With this, you will rebuild everything into a consistent piece
of content. Finally, he will write it using neurolinguistic programming to
verify that it has a correct semantics and is readable.
The most impressive of all is that you will have a unique and
consistent article in just a couple of minutes. And for those skeptics,
this tool does not duplicate or plagiarize other content.
You may even have already read some articles or reports written
by artificial intelligence, as large companies such as the Associated Press and
Forbes are already using these types of tools that apply artificial
intelligence to content generation ( Wordsmith and Quill ).
3. Content creation: Concured
Concured is a strategic content platform driven by artificial
intelligence that helps marketers and content creators know what to write to
resonate more with their audience.
Use artificial intelligence to detect and predict what will
cause more interaction or engagement with the target audience, as well as what
content is becoming viral and how you could differentiate yourself from your
This allows to save time dedicated to the audit and to raise the
contents while increasing the main indicators of content generation.
Without a doubt, it is a smart way to offer personalized
experiences to potential clients by showing them relevant content based on
Among the tools of this software driven by artificial
intelligence are iMeasure and iAudit. The first of these measures the
performance obtained and the return on investment of the contents; and the
second provides a consolidated picture with both own and competitive scores.
4. Social networks: Cortex
Cortex is an artificial intelligence application that focuses on
improving the visual appearance of the images and videos of the posts on social
networks with the aim of generating more interaction and becoming viral.
Basically, use data and insights to automate the creation of
photos and videos that give better results.
What kind of smart finds can this tool give you? Questions
like what visual language to use, how the images should be, what kind of photos
to publish (the typical question: do I put photos of the product or rather of
people?), What hashtags to use, what trends resonate more with the target
market, how distinguish yourself from the competition, what colors and what
messages to use, etc.
It is not useful to have a better idea about what to post, but
also when to do it and how often, and instantly add the most effective photo or
video for each post.
It has integration with image banks and a native editor that
allows you to add logos, apply filters or modify the image size, among other
In addition, it can also be used as a multiplatform tool to
schedule and publish all social media posts from the same place, but obviously,
with the plus that gives you all the intelligence behind this application.
This is how Cortex will simplify the work invested in the
management of social networks and make it much more effective in terms of
results. It’s over to guess what to post, and how or when to do it!
5. Email marketing: Phrasee
In these days where almost all the emails we receive from brands
are automated and sent in bulk, personalization becomes increasingly
important. And if there is a subdiscipline of digital marketing in which
words really make a difference is email marketing .
Phrasee analyzes millions of data to generate the best title,
email subject and call to action (CTA) that catches the user’s attention and
provides a higher rate of openness or clicks. It is also able to determine
the best time, day and frequency to send an email, which increases the chances
that the user will perform the desired action.
How does it work? The artificial intelligence technology
used by Phrasee creates your own email issues and combines linguistic elements
to discover an appropriate language model for your brand.
This same technology can also be applied to mobile
application push messages, SMS messages, Facebook and Instagram posts,
Google AdWords and Display Ads.
“Phrasee is to copywriting what Photoshop is to
design,” that’s how eBay’s creative director, Molly Prosser, described
this smart tool.
Access the free guide
“Introduction to email markeitng to successfully execute and measure your
6. Online advertising: Adext AI
AI is a dynamic audience optimization platform that finds the
best audiences for ads on Google, YouTube, Instagram and Facebook.
Allocate budget to the copies or clones that makes existing ads
to explore different audiences and, according to the results, adjust the budget
by channeling it towards those with the highest conversion rate.
Use machine learning to detect patterns of success and learn
over time which audiences are more resituable. It also draws on big data
from other campaigns to predict trends.
And, although Google and Facebook Ads as such already use
machine learning and artificial intelligence, a tool like Adext AI can
intelligently manage budgets between both platforms and combine the findings
between one and the other.
7. Generation of potential customers: Node
Node is an artificial intelligence application focused on the
generation of potential customers.
It offers marketing and sales teams a guide to identify their markets and accelerate their
profits. Your artificial intelligence can be immersed in lots of data to
find the ideal potential customer considering the information you have
collected so far. This is how he predicts and qualifies how profiled and
prepared the potential client is. The latter is something that can save
huge amounts of time and energy to B2B companies.
The actionable findings provided by this application provide
answers to the questions about who to contact first, what to say and when to
say it to close more sales.
In this sense, Node helps prioritize and personalize
communication, aspects that translate into a higher potential client-client
How do you do it? Through its advanced artificial
intelligence technology, it finds the connection between people, companies,
products and places on the web. And, using machine learning, look inside
these connections to find and define the context and join them together.
Then, it uses natural language processing to analyze the main
attributes of a buyer belonging to the target market, and through deep learning
(Proactive Learning) proactively delivers people and information relevant to
Finally, the results of their findings are sent back to their
artificial intelligence algorithms to facilitate constant learning and
continually improve recommendations.
And, as a curious fact before moving on to the next application
of artificial intelligence, it is worth mentioning that Node was founded by
Falon Fatemi, the youngest employee that has had Google (19 years), and one of
its main investors is Mark Cuban (the famous investor that appears in the
television program Shark Tank ).
marketing and social networks: Lumen5
The video format is trying to generate much more engagement than
conventional formats. But many times we do not generate enough video
content because we perceive it as a complicated task whose planning and editing
take a long time.
Artificial intelligence has also changed the landscape in this
regard. Lumen5 is an automatic video creation
platform whose flow is assisted by artificial intelligence to offer an
extremely simple, easy and fast video creation experience.
Small video clips can be shared on social networks in the form
of posts, stories or ads.
The interesting thing is that its natural language processing
algorithms make an automatic summary from any written article or blog post taking
the main information and distributing it throughout a video on which the user
can intuitively edit any element such as text, video background or times, among
Its artificial intelligence is also able to choose the video
scene or background suitable for each of these texts. It is an excellent
tool to take advantage of existing content and reformulate it by creating
videos almost instantly.
9. Chatbots: Liveperson
People often confuse a standard chatbot with a chatbot powered
by artificial intelligence. Chatbots that use artificial intelligence are
a more advanced version of chatbots because, compared to those we already know,
they really speak like humans and their responses are much more accurate and
consistent. This makes the interaction more likely to convert.
Liveperson is a conversational platform driven
by artificial intelligence that makes it easy for consumers to get answers
about the products they want to buy within the communication channels they
already use daily.
This application uses artificial intelligence to examine
conversations with customers, identify purchase attempts in real time and offer
actionable findings to brands to quickly optimize their communication and
One of its technologies, titled Maven AI, understands,
recommends and learns. They connect every step of the buying process to
their artificial intelligence. Maven applies advanced understanding of
natural language to detect purchase attempts, and dynamically directs conversations
to the best chatbot or human agent according to what the person wants, the
context and the predictive attributes.
Maven AI learns over time to continually improve redirection and
its recommendations, making your responses more efficient with highly personalized
It also uses Big Data and artificial intelligence to build
specific chats for each type of industry that are easy to implement and
10. Web development: Wix ADI
You had probably heard about this popular platform to create
websites. But did you know that Wix implements artificial intelligence to
Artificial Design Intelligence (ADI) is nurtured
with a series of answers to initial questions that the user answers to
understand their needs, tastes and preferences. Only a few minutes later,
the system presents a main page that can be further customized with the
specific elements that you want to change.
This platform learns about its users and applies the knowledge
it has obtained on billions of combinations (templates, images, texts, forms
…) to create the perfect site suited to the needs of each user.
The resulting websites feel so personal and unique that they
seem to be a work of magic. But it actually took years to complete that
experience, and its smart system was powered by more than 80 million users
around the world.
Are you ready to welcome these artificial intelligence
As marketing professionals, it is important that we understand
the importance that artificial intelligence has in digital marketing, since
more than being a trend or something that is becoming fashionable, it will soon
become a necessity to remain competitive in such a changing environment like
the current one
Artificial intelligence applied to digital marketing is still in
a growth phase. This means that its effectiveness and efficiency will
increase as time goes by, so if there is a good time
to start incorporating it, it is now .
But more than doing it for a matter of permanence in the market,
it is important that, instead of perceiving artificial intelligence as an enemy
that comes to replace certain human functions, we see it as an ally that will
allow us to be more productive by simplifying the burden of work, save time in
repetitive and monotonous activities, and focus on those issues where only our
ingenuity and human creativity can give the best results.
Let us, through digital marketing applications such as those
mentioned in this publication, artificial intelligence help us to better
understand our target market, make better decisions and optimize our campaigns
to levels that we had never imagined before.
Which of these applications would you like to incorporate? Do
you know of any other that has surprised you? Tell me in the comments
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